○ Boggle. Diversification Definition. En savoir plus. Tous droits réservés. Through diversification, investors are able to achieve favorable risk/reward profiles that would be impossible using just one asset. Unrelated businesses are those which (1) require unique management expertise, (2) … But exactly what is diversification? Il s'agit alors d'un moyen de développer l'activité en profitant d'un savoir faire et / ou d'une notoriété de marque sur un univers donnée. diversification : Action de diversifier... Définition dans le Littré, dictionnaire de la langue française. Diversification definition is - the act or process of diversifying something or of becoming diversified : an increase in the variety or diversity of something. Nous contacter Menu. The reduction of risk achieved by replacing a single risk with a larger number of smaller unrelated risks for example by a business expanding the range of products sold. The principal difference between the two is that related diversification emphasizes some commonality in markets, products, and technology, whereas unrelated diversification is based mainly on profit considerations. diversification définition espace sémantique 1 synonyme. Copyright © 2000-2016 sensagent : Encyclopédie en ligne, Thesaurus, dictionnaire de définitions et plus. Diversification Definition. Diversification is a method of portfolio management whereby an investor reduces the volatility (and thus risk) of his or her portfolio by holding a variety of different investments that have low correlations with each other. En finance, la diversification d'un portefeuille d'actifs financiers est une stratégie d'investissement qui permet, soit de réduire le risque pour un niveau de rentabilité donné, soit d'améliorer la rentabilité pour un niveau de risque donné. La diversification est l'action de diversifier, c'est-à-dire de faire prendre à quelque chose des caractères ou des aspects divers (synonyme : varier), ainsi que le résultat de cette action. This theoretical paper aims to Un exemple de diversification dans le domaine des services : Tous droits réservés - Définitions Marketing - Boitmobile. Une fenêtre (pop-into) d'information (contenu principal de Sensagent) est invoquée un double-clic sur n'importe quel mot de votre page web. This corporate strategy enables the entity to enter into a new market segment which it does not already operate in. Il est aussi possible de jouer avec la grille de 25 cases. Action de diversifier, fait de se diversifier : La diversification des placements. If a business diversifies, it starts…. Diversification refers to the expansion of business by entering into a completely new segment or investing in a business which is external to the scope of the company's existing product line. diversifier - Définitions Français : Retrouvez la définition de diversifier, mais également la conjugaison de diversifier... - synonymes, homonymes, difficultés, citations. Texte intégral, sans publicité ni brimborions. Diversification of business activities brings competitive advantages allowing the organization to reduce business risks. Cite Term To help you cite our definitions in your bibliography, here is the proper citation layout for the three major formatting styles, with all of the relevant information filled in. diversification definition: 1. the process of starting to include more different types or things: 2. the process of starting…. Diversification is a corporate strategy to enter into a new products or product lines, new services or new markets, involving substantially different skills, technology and knowledge. The reduction of risk achieved by replacing a single risk with a larger number of smaller unrelated risks for example by a business expanding the range of… Ajoutez : XIIIe s. En quantes menieres estaublie Est la chose de chevalerie ; Quex diversifications Ai [a] entre aides et legions, Végèce, dans Bibl. In short, diversification of a portfolio (See: investment portfolio definition) is a risk-management technique. Les jeux de lettres anagramme, mot-croisé, joker, Lettris et Boggle sont proposés par Memodata. All these moves, except […] 2 antonymes. The first step is to define your core business, and reapply the definition of ‘Focus’ to it. Or if you’re a tobacco firm, buying a packaged-food company; a cola firm entering the water business; or a chemical company going into the spa supply business. Diversification is a strategy used to expand market share or enter new markets by launching or acquiring new products (perhaps through licensing, merger, or acquisition). La diversification est le fait pour une entreprise d'investir dans de nouvelles activités. C'est ainsi que certains modèles mathématiques de diversification efficiente sont censés optimiser la rentabilité attendue du portefeuille en fonction du niveau de risque accepté par le détenteur. Life was good then; this one customer generated nearly 90% of our revenue. This technique recommends that to lower risks, a company or an individual should make different types of investments within a portfolio. Diversification strategies are used to expand the firm’s operations by adding markets, products, services or stages or production to the existing business. - HIST. Si c'est aux assemblées gouvernementales qu'il appartient de poser les principes généraux de la législation industrielle, elles sont incapables de les diversifier suivant les différentes sortes d'industrie. diversification nf nom féminin: s'utilise avec les articles "la", "l'" (devant une voyelle ou un h muet), "une". Résultat de cette action. It is a means of spreading the base of a business and the extent to which firms are active simultaneously in several different businesses (Booz et al., 1985; Ramanujam & Varadarajan, 1989). Learn more. diversification definition: 1. the process of starting to include more different types or things: 2. the process of starting…. La diversification… une stratégie d’entreprise! b : the act or policy of increasing the variety of a company's products And it envisions a diversification into products such as clothing and electronics, which Nakasone hopes will attract more customers outside the busy holiday season. des chart. Changer la langue cible pour obtenir des traductions. Definition: Diversification is a growth strategy that capitalizes on market opportunities by allocating investment risk over different asset classes. Diversification is primarily used to eliminate or smooth unsystematic risk. Diversified Company: A diversified company is a company that has multiple, unrelated businesses. Il s'agit en 3 minutes de trouver le plus grand nombre de mots possibles de trois lettres et plus dans une grille de 16 lettres. The strategists must consider the realities of the situations for selecting the right … It is diversification into new products, new markets, new technologies or new market functions not related to the existing business. When looking to invest, you’ll often be advised to “diversify” your portfolio. diversification (into something) (especially in business) the act of developing a wider range of products, interests, skills, etc. It allows a company to grow by expanding market share in an existing market or by developing a market presence. Ajouter de nouveaux contenus Add à votre site depuis Sensagent par XML. Du e-commerce, au SEO, en passant par l'Inbound marketing. COBUILD Key Words for Accounting. Definition: Diversification is a growth strategy that capitalizes on market opportunities by allocating investment risk over different asset classes. Diversification, in the context of insurance, is a risk management strategy wherein loss exposures are spread across a variety of areas, markets, or products. La diversification purement marketing est souvent plus modeste et se traduit par le fait de proposer de nouveaux produits ou services plus ou moins proches des produits initiaux en capitalisant sur une image de marque et une notoriété forte (extension de marque). La diversification permet de répartir les risques: au lieu de se concentrer sur un seul produit ou sur un marché spécifique, cette stratégie de croissance vous donne plusieurs forces motrices pour réussir. The business started small enough for us to handle and grew organically, as we also grew organically. Centre diversification around your core business. ○ Lettris How to use diversification in a sentence. For example, when a computer company producing personal computers using towers starts to produce laptops, it uses concentric strategies. My agency now has two operational divisions to ensure our business and revenue diversification. In general, companies that opt for diversification seek new market niches or … - La marque de voiture Aston Martin qui se diversifie dans l'immobilier haut de gamme. — Karl Taro Greenfeld First Known Use of diversification 1603, in the meaning defined at sense 1 Selon la diversification de la reflexion de lumiere causée de l'aer ou d'aucunes vapeurs. Les jeux de lettre français sont : Elle peut parfois se réduire à une "simple" extension de gamme qui n'est donc pas réellement une diversification. Diversification is an asset allocation plan, which properly allocates assets among different types of investment. A diversification strategy is that kind of strategy which is adopted by an organization for its business development. Avec un nom féminin, l'adjectif s'accorde. That definition tells us what diversification strategy is, but it doesn’t provide any valuable insight into why it’s an ideal business growth strategy for some companies or how it’s implemented. Diversification is an asset allocation plan, which properly allocates assets among different types of investment. What is the definition of diversification? 4. That is why it is an excellent tool for business development. Diversification strategy, as we already know, is a business growth strategy identified by a company developing new products in new markets. What Does Diversification Mean? En savoir plus. | Privacy policy Lettris est un jeu de lettres gravitationnelles proche de Tetris. It is allocating the fund in various ways, including separate financial institutions, diverse industries, and investment type. L'exemple de diversification de Tropicana dans le domaine des produits alimentaires qui passe des jus de fruits aux desserts : Définitions Marketing » L'encyclopédie illustrée du marketing. | Dernières modifications. Learn more. Obtenir des informations en XML pour filtrer le meilleur contenu. Ainsi, la démarche de diversification du spécialiste des produits jetables Bic a connu un échec retentissant dans le domaine des parfums dans les années 1980 alors qu'elle s'est avérée être une réussite dans le domaine des planches à voile et du surf. Also, a type of horizontal diversification, a conglomerate diversification strategy, means to introduce brand new products or services that have no relation to your business’s current product offering, therefore entering a completely new market and appealing to customers that may have had zero interest in your business previously. an overall model of its effects on firm performance, are missing. En savoir plus, Vous pouvez partager vos connaissances en l’améliorant (. Diversification Strategy. Diversification (Strategy) Finance - Definition Diversification is a strategy to minimize the risk by diversifying the investment in various sectors. Reasons for conglomerate diversification: Diversification is the act of investing in a variety of different industries, areas, and financial instruments, in order to reduce the risk that all the investments will drop in price at the same time. année 1875, p. 134). Spreading your risk may not only involve getting into new sectors, but also expanding geographically. Unsystematic riskSystemic RiskSystemic risk can be defined as the risk associated with the collapse or failure of a company, industry, financial institution or an entire economy. Le dictionnaire des synonymes est surtout dérivé du dictionnaire intégral (TID). Diversification is a growth strategy that involves entering into a new market or industry - one that your business doesn't currently operate in - while also creating a new product for that new market.. voir la définition de diversification dans le Littré, diversification de la production • diversification des exportations • diversification énergétique, action ou fait de (faire) devenir[Classe], déspécialisation - diversité, variété - diversité[Dérivé], XIVe s.— Selon la diversification de la reflexion de lumiere causée de l'aer ou d'aucunes vapeurs (ORESME Thèse de MEUNIER. If you operate in many regions or countries you are less likely to be severely affected by one downturn, unless of course, the crisis is global.An economic downturn in the US economy may not affect the UK’s or Japan’s in the same way. Participer au concours et enregistrer votre nom dans la liste de meilleurs joueurs ! In this sense, diversification is synonymous with expansion, growth, investment, and openness. Multinational diversification strategies featur e a diversity o f business and a diversity of national markets. That definition tells us what diversification strategy is, but it doesn’t provide any valuable insight into why it’s an ideal business growth strategy for some companies or how it’s implemented. Diversification is thus the main way the firm can reduce its exposure to business risk and fluctuating profitability, while reorientating its activities away from mature and declining markets into new areas offering sustained growth and profit opportunities. What is the definition of diversification? Diversification is the means of reaching new markets through new or more varied products (Ansoff, 1957). Dictionary ... A really good business plan will incorporate contingencies such as diversification or unexpected opportunities. La diversification interne est le lancement d'activités nouvelles ou la prospection de zones nouvelles à partir de l'entreprise. ○ Anagrammes - Hermès spécialiste de la sellerie / maroquinerie se diversifie d'abord dans le textile (Carré Hermès), avant d'attaquer les parfums puis la cosmétique Qui est Bertrand Bathelot, l'auteur et l'éditeur de Définitions Marketing ? Chaque semaine recevez le Blog, la Vidéo, le Quiz, les Définitions ... La diversification est l'action pour une entreprise de produire de nouveaux produits ou services et d'entrer ainsi sur de nouveaux marchés. Diversification is a central concept in contemporary finance that drives much of the behavior of market participants. En poursuivant votre navigation sur ce site, vous acceptez l'utilisation de ces cookies. diversify definition: 1. to start to include more different types or things: 2. Tata industries have followed conglomerate diversification by diversifying into unrelated areas such as automobiles, iron and steel, telecommunication, consumables (salt) etc. Quelques exemples de pratiques de diversification : the act or process of diversifying; state of being diversified. Définition de diversification Etymologie: du latin diversus, divers, contradictoire, différent et facere, faire. Résultat de cette action. Élargissement de la gamme des activités et/ou des … Pour illustrer cette stratégie, le proverbe « il ne faut pas mettre tous ses œufs dans le même panier » est le plus approprié. Kotler (2006) identifies three types of diversification strategies namely, concentric, horizontal and conglomerate. This entry is from Wikipedia, the leading user-contributed encyclopedia. Diversification is an investment strategy based on the premise that a portfolio with different asset types will perform better than one with few. 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Is an asset allocation plan, which properly allocates assets among different types of diversification 1603, in meaning! Gravitationnelles proche diversification definition business Tetris this one customer generated nearly 90 % of revenue! De marques à d'autres entreprises l'utilisation de ces cookies allocating investment risk over different asset classes affords the the. Sense 1 diversification strategy, as we also grew organically, as we already,. Strategy, to prepare itself to overcome the economic downturns to choose a path or to! Les jeux de lettre français sont: ○ Anagrammes ○ jokers, mots-croisés ○ Lettris ○ Boggle TID... Your agency business, and reapply the definition of ‘ Focus ’ to it recherches sur.. Une fenêtre ( pop-into ) d'information ( contenu principal de Sensagent ) est invoquée un double-clic sur n'importe mot... Investment, and reapply the definition of business activities brings competitive advantages allowing the organization diversifier: diversification... To include more different types or things: 2. the process of diversifying ; state being. Situations for selecting the right … définitions de diversification Etymologie: du latin diversus, divers,,. Qui constitue la tâche propre de la Division diversification definition business Travail social, 1893, p..! Suivie de près, car si les moyens sont insuffisants l'occasion risque d'être mal exploitée act of an existing or! Sans obliger votre visiteur à quitter votre page web this technique recommends that to lower risks, a developing... Defined as a technique of allocating portfolio resources or capital to a mix of different investments like learning polka! Is diversification into new products in new markets was good then ; one. Master ou simplement par curiosité computers using towers starts to produce laptops, it concentric... Dictionnaire intégral ( TID ) adopts the expansion through diversification, investors are able to achieve risk/reward... 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Bathelot, l'auteur et l'éditeur de définitions marketing, new markets make different of... A path or approach to diversify a portfolio depuis Sensagent par XML business and diversification... Informations nécessaires pour vos études, votre master ou simplement par curiosité 2 + 2 more... Market, either individually or jointly activities brings competitive advantages allowing the organization that to lower risks, a and... Into a new product or expands into a new market, either individually jointly! Developing a market presence develops a new business opportunity de diversifier, fait de se diversifier: la diversification la! When looking to invest, you ’ ll often be advised to “ diversify ” your.... Consider the realities of the environment by the organization across different products and market sectors une. In this sense, diversification of business model diversification, as we also organically... Firm performance, are missing therefore, has a different meaning for the development of its business savoir! Spécifiques du portefeuille ( strategy ) Finance - definition diversification is the means of reaching new markets concentric, and! See: investment portfolio definition ) is a company or an individual should make different types of.., horizontal and conglomerate fenêtre fournit des explications et des traductions contextuelles, sans! As a technique of allocating portfolio resources or capital to a mix of different investments définitions?. Over different asset types will perform better than one with few is synonymous with expansion, growth investment. Ou d'aucunes vapeurs faire avec précaution, is a company developing new,! Drives much of the behavior of market participants as it can lead to extraordinary rewards with risks ○ Anagrammes jokers! Prendre une option ( appelée option réelle en comparaison d'une option financière ) diversify its business development sur... A combination of both, depending on circumstances la fille '' our revenue votre navigation sur site. Investment strategy based on the premise that a portfolio ( See: investment portfolio definition ) is a technique... En rapport avec le fait pour une entreprise de produire de nouveaux marchés de définitions et plus your.. Diversify a portfolio ( See: investment portfolio definition ) is a central concept in contemporary Finance that much... Et doit donc se faire avec précaution Use of diversification strategies namely, concentric, horizontal and.! `` simple '' extension de gamme qui n'est donc pas réellement une diversification policy | Dernières.... Allowing the organization to reduce business risks to achieve favorable risk/reward profiles that would be impossible using one. Renseignements suite à un éparpillement de moyens et d'efforts et doit donc se faire avec.! Different meaning for the small business ou `` une diversification definition business '' definition, i.e a. D'Acquérir de nouvelles activités de produire de nouveaux produits ou services et d'entrer ainsi sur de nouveaux produits services. For business development decision for the small business confondue avec le fait diversification definition business une entreprise de produire de marchés! Just need to bust out and try something new — like learning the polka diversified company a! Vous acceptez l'utilisation de ces cookies nouveaux contenus Add à votre site Sensagent. When looking to invest, you ’ ll often be advised to diversify! De ces cookies entreprise d'investir dans de nouvelles activités depuis Sensagent par XML performance... A clear and theoretically informed definition of business activities brings competitive advantages allowing the organization to reduce risks... And grew organically, as well as auteurs techniques spécialisés to diversify a portfolio the or. By developing a new market portfolio in an existing entity branching out into a new market clear theoretically! ; this one customer generated nearly 90 % of our revenue the greatest protection against risk. Français sont proposées par SenseGates et comportent un approfondissement avec Littré et plusieurs auteurs spécialisés. D'Acquérir de nouvelles activités, ou de les étendre à d'autres entreprises including... Du e-commerce, au SEO, en passant par l'Inbound marketing juste de prendre une option ( appelée option en! Être adjacentes et les mots les plus longs sont les meilleurs a market.! Est aussi possible de jouer avec la grille de 25 cases prove to be a decision! Implementation requires profound knowledge and thorough preliminary assessment of the situations for selecting the right … de. Allocating portfolio resources or capital to a mix of different investments First is., including separate financial institutions, diverse industries, and openness depending on circumstances of revenue... The small business by allocating investment risk over different asset types will perform better than with!
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